In many ways, public relations is the heart and soul of all advertising and design. Your projected image will always be scrutinised by a wider public that has its own agenda and little time – always ready to accept you at face value, but not willing to invest in anything deeper.

Behind the smile or the frown, if that's what you're about, depth has to be part of the facade – I call it "Depth at the surface". Public relations will help your company, small business or private venture project a deeper image and smooth out some of the less useful ripples in public or private existence – and where the two cross over – as they so often do these days.

There is a certain truth in the phrase "all publicity is good publicity" it all depends how it is presented and explained to the public.

Peter Hague Concept • Design • Art Direction always considers public relationship issues at every moment of the design, production and presentation process.