In many ways, public relations is the heart and soul of all advertising and design. Your projected image will always be scrutinised by a wider public that has its own agenda and little time – always ready to accept you at face value, but not willing to invest in anything deeper.

Behind the smile, or the frown - if that's what you're about - "depth" has to be "up front" and part of the facade – I call it "Depth at the Surface". Public relations will help your company, small business or private venture project a deeper image and smooth out some of the less useful ripples in public or private existence – and where the two cross over – as they so often do these days.

There is a certain truth in the phrase "all publicity is good publicity" it all depends how it is presented and explained to the public. I offer a consultancy that can provide an eye-opening report of your business and how it might be projected in a more effective way.

Peter Hague Concept • Design • Art Direction always considers public relationship issues at every moment of the design, production and presentation process.